The San Francisco Ballet's Season renewals campaign was a collaborative project between BSSP, SF Artistic Director, and the SF Ballet Branding team. The goal of the campaign was to encourage existing patrons to renew their subscriptions for the upcoming season and the campaign came in 146% of revenue goal.

Project
San Francisco Ballet Season Renewals

Role
Lead Brand Designer

Skills
Art Direction
Graphic Design
Team Leadership

Project Duration
2 Months

Team
Campaign: BSSP
Creative Direction: Tamara Rojo
Photographer: Erik Tomasson
Video Editing: Alexander Irwin
Additional Designer: Desirée Sapphire

The renewals brief called for a campaign that would exude innovation and dynamism, redefining the boundaries of classical ballet.

There was no budget for a photoshoot, so to achieve the goal, BSSP created designs for the campaign using older images that were edited to create movement and energy. These designs were then used as a basis for the final design strategy. As the campaign's design lead, I was responsible for refining the samples and creating high-resolution versions, as well as developing supporting branding strategies and designs used across multiple channels.

The campaign assets included brochures, inserts, envelopes, order forms, and letters. Additionally, social media assets, posters, email templates, step & repeat banners, and a video were created to promote the campaign.

Overall, the San Francisco Ballet's Renewals Campaign was a comprehensive effort that involved multiple teams and stakeholders, with the goal of generating exciting among our patrons. The campaign came in 146% of revenue goal.